Trend and market
User surveys are an effective tool to gather information about many factors. However to create a cutting-edge product for tomorrow, with a time-to-market of 1-2 years, you need a crystal ball or… designers.
We strongly believe that a large portion of the value we deliver for our clients is a notion of how the market works and what will be the “next big thing”.
We believe that involving designers should result in more than beautiful styling.
Combining our skills in creative thinking and quick conceptualization with the knowledge gained from the wide spectrum of projects we’ve been involved in, we help our clients infuse new ideas and innovative solutions to their products.
We know that nothing beats hand sketching and marker renderings when exploring new design territory and nailing a design proposal.
However, shifting between hand-sketching, quick foam models and accurate CAD surfaces, helps to infuse the creative process with new ideas and different angles.
Anyhow, to get it done right, creativity, like any other skill, is depending on hard work and experience.
Detailing and visualization
Attention to every last detail, including what’s hidden on the back and behind hatches, completes the notion of a quality product.
We keep on sketching on details like levers, user interfaces and instrument feet until we and our client are satisfied, using photorealistic visualization to evaluate the various proposals.